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I love the cut of this dress, giving a much fuller skirt and also a ruched waist and back, meaning there is room to stretch for those of us with a bigger bust

Both pair beautifully with a simple slip dress or anything flowy

If you know you'll be losing or gaining weight, wait as close to your wedding date as possible to purchase your dress

This gown features a stunning mermaid silhouette that accentuates the curves before cascading into a voluminous tulle skirt, creating a poetic blend of sophistication and romance

The exact founder is hard to trace, but the site built upon the growing popularity of pixel dolls that first gained traction in online communities like The Palace and early web forums